Bachelor of Business Administration (BBA)

Management as a profession has gained increased importance with globalization of the world economy. This has been fueled due to the rapid exponential growth in Information Technology (IT) and expansion of digital economy in last four decades. Today’s industrial scenario is totally different from the mechanized industry of the early 60’s and 70’s. Automation through computers, miniaturization of electronic devices, prevalence of mobile based access to banking systems have overhauled the functionality of diverse set of industries including agriculture, manufacturing, factories, aviation, banking, healthcare, construction, road transportation, railways, shipping, fertilizer, consumer goods etc.,

The current decade is characterized by a very diverse set of industries which cover a broad range of jobs, which range from running a small business to being a CEO in some of the largest companies. It has become essential in the era of social media, digital banking, automated factories that professionals running these industries not only require technical know-how but also have necessity to understand business processes, commercialization, accounting, international trade, along with programming skills.

The global scenario of Management has seen dramatic shifts. The current scenario has witnessed a significant improvement in the technological level, which has been reflected in the advancements that have been observed in terms of both the qualitative and quantitative improvements that the industry has seen in terms of its structure and operational systems. In addition to this, the industry has seen a significant amount of expansion with the presence of new players in the industry, which has seen a vast shift from the traditional players to the players that offer customized solutions to their clients. Additionally, the expansion of the industry has been witnessed across the globe. The current Industry 4.0 is defined by data analytics, digital marketing, e-commerce, IoT (Internet of Things), e-logistics, digital strategy etc. This will eventually lead to Industry 5.0 by 2030 which will be characterized by interaction between humans and robots.

Why study BBA?

RAAK Arts & Science College is offering a three years undergraduate degree program Bachelor of Business Administration (B.B.A). The college is affiliated to Annamalai University, Annamalainagar, Chidambaram, India. The course is based on the syllabus (curriculum) prescribed by the University.

With this degree, one can either launch their career promptly or employ it as a stepping stone to enroll in a recognized MBA program. The top ten advantages to pursuing a BBA degree are listed below-

Versatile Degree

BBA degrees combines theory with the application of practical knowledge and personality development. Furthermore, allows the student to acquire a variety of abilities that can help to succeed professionally and become a well-rounded individual.

Help Develop Managerial Skills

Gaining tactical skills and business acumen is very beneficial to one’s profession. It can be difficult to be a manager, especially at a young age, but a BBA program’s curriculum has equipped with the right set of skills required in the market.  The goal of the course is to develop leadership abilities while assisting the learner to see things from the perspective of a manager.  Thinking more carefully about the various facets of operating a business will be beneficial if one intends to become an entrepreneur.

Industry Oriented Course

The BBA curriculum has a strong design and strives to impart as much knowledge about the business world to its students as feasible. Students benefit from the course’s constant updating under the most recent trends and business advancements. BBA students are more knowledgeable about everything from current business trends to technological applications. As a result, the BBA degree is regarded as an industry-focused program.

A Thorough Professional Degree

Students who are determined to pursue professions in business and management may be interested in the BBA since it is a highly professional degree. After receiving their BBA degrees, students can begin finding employment in reputable businesses. It is not necessary to pursue pricey master’s degrees that essentially educate you on the very same concepts that one would learn while working. Among all bachelor’s degrees, those with a BBA have the maximum employability.

Early Start to Your Career

After earning your BBA, you can start looking for employment right away. Compared to other bachelor’s degree graduates from other streams, BBA graduates typically find employment more quickly. Graduates with a BBA degree are qualified for several entry-level managerial positions. Furthermore, they receive rewarding salary packages. BBAs are therefore more sought after by recruiters to hire candidates.

Stepping Stone for MBA

All types of graduates can enroll in the MBA program; however, BBA graduates will perform significantly better than others. A BBA is a wonderful approach to being qualified for an MBA. Although the majority of what you learn in college is taught in an MBA course, the topic is covered in considerably more depth. By doing this, you are more knowledgeable about the principles and more competent.

Rewarding Salary

One of the key objectives of the majority of professionals is to earn a high salary together including top-notch benefits. A BBA degree accomplishes this. With this degree, one can access the best managerial and administrative professions with the highest income and benefits.

Personal Development

In addition to academics, personality development is covered in a BBA programme. The degree educates one to be a dynamic, self-assured individual who is adept at leading teams and administering the entire business. Both team leadership and effective teamwork are taught as part of the degree program. Individuals are required to do numerous presentations, therefore they are also trained on how to communicate before a large audience.

Networking

Better opportunities are always the result of networking. A graduate with BBA degree will have a fantastic network of people working in various firms because it is a professional degree and the majority of students who graduate begin working in the corporate field at an early age.

On-Trend

One of the finest benefits is having up-to-date knowledge. It allows students discover a lot concerning market dynamics and strategic decision-making. These abilities will greatly increase the likelihood of standing distinguished in the eyes of hiring employers and provide a student  with a wider range of opportunities to pursue a rewarding career.

Key Takeaway!

With a BBA, you’ll have countless options for both higher education and employment. Therefore, if you are still contemplating getting the degree, take the plunge. You will look back on it as your best choice ever.

In this context one of the most in-demand career path is management. The management profession has many professional groups, which offer management education at various levels. It is also true that managers, whether students, practitioners, educators or researchers, face a variety of challenges in their career path, and therefore need to keep abreast with the latest developments in their field, to remain ahead of the curve. Consequently, management professionals will need to take up the responsibility to keep themselves updated with the market and research trends.

In this scenario, managers and students of management-related education must be updated with the current trends of management studies and research to achieve a better professional career.

The Bachelor of Business Administration course offers an opportunity to acquire professional skills in the early stage of their career as a management professional. This undergraduate course offers a deep understanding and development of important business skills such as leadership, communication skills, critical thinking, and decision-making. This degree is designed to give a practical experience for the students in the form of projects, industrial visits, and interaction with the experts from the industry. BBA program prepares the students to deal with the managerial issues and real-life business problems but only at the initial level.  A smart student chooses higher studies with specific specialization. A higher education program like MBA deals with the in-depth knowledge if the theories of business study. It helps in improving the person skills to bring out the leader from an aspirant.

Curriculum Focus:

Tamil-I Tamil-IV
Communicative English I English Through Literature-II
Principles of Management Production Management
Financial Accounting Human Resource Management
Tamil-II Financial Management
Communicative English II Marketing Management
Business Environment Research Methodology
Tamil-III Industrial Relations & Labour Law
English Through Literature-I Strategic Management
Business Mathematics & Statistics – II Entrepreneurship & Small Business
Organizational Behavior

Career Pathways:

Human Resources Marketing Manager
Digital marketing Operations management
Finance Sales
Supply chain management Business development
Entrepreneurship Investment banking
Sales Executive E-commerce
Business Administrator Law
Business Analyst Operations Analyst
Financial Analyst Procurement Executive
MBA Accounting
Financial manager & Marketing Banking & Chartered accountant
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